By Michael K. Adonteng
August 27th, 2025
For founders and revenue leaders building companies in Lagos, Nairobi or Accra, or scaling into markets like New York, London or Amsterdam, one thing is clear. Building predictable and cost-efficient sales engines is harder than ever.
Whether you are a startup entering a new market, a growth company trying to hit aggressive targets, or an established player rethinking commercial structure, the challenges around building consistent pipeline remain. Hiring, onboarding and ramping up sales talent continues to take longer, cost more, and deliver less predictable outcomes.
At the same time, a huge talent pool across the continent is being overlooked. Many young professionals are eager to work, have strong educational backgrounds, and bring the hunger and ambition needed in sales. But they lack access to opportunity, coaching and a structured path to build a real career.
This is where the new ASA and Aidec Sales BPO service comes in.
We are bringing these two challenges together and turning them into one opportunity.
Through our newly launched Sales BPO partnership, we are helping companies plug in trained, coached and commercially aware sales professionals at speed. Our talent pool is recruited from across Africa, onboarded through our structured ASA sales training programme, and then placed into commercial teams where they can begin contributing to revenue outcomes within weeks.
This is a win on both sides.
For local companies across the continent, we offer a fast and affordable way to scale pipeline without losing time hiring and onboarding. For global companies selling across English-speaking regions, we offer a way to reduce the cost of sale without compromising on quality. Our reps are trained to execute structured outbound, run follow-up cadences, qualify leads and support field sales teams.
This is not just staffing. This is a pipeline solution.
From BDR as a service, SDR support and campaign-based outreach, to full account development teams and commercial insights roles, we provide a flexible, structured solution designed around what your business needs.
And for the youth across Africa, this is more than a job. It is a real sales career. Candidates receive technical and soft skills training, hands-on coaching, access to our community, and the opportunity to work on international accounts. We are not just offering work experience. We are building the next generation of world-class commercial talent across the continent.
We are excited to announce that our partnership is now live. Applications are open for our next sales cohort, and we are actively recruiting with a deadline of mid September.
If you are a candidate interested in applying, email us at enquiries@africasalesacademy.com
For more information on the partnership, read the press release here
Explore our articles section for other topics of interest.
Michael K. Adonteng
Founder, ASA
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